I started this project with Patrón Tacos & Beer to create a brand for a restaurant with the goal of growing within the next few years. One of the main intentions was to create a cool new and refreshing look for the restaurant. The restaurant has new modern food but also delicious classics. So, after carefully thinking about it I came up with a clean idea with modern looks but a little of a classic feel. The sugar skull is a tradition in many parts of Mexico where the owners are from. With the combination of the colors, I gave this logo life and brightness, while also be able to stand out online, in print, and more.
April 22, 2020