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OChena Design

Why do I need a Brand?

There are various reasons why a brand can be a fantastic idea for your business or company. Here, I’m going to list only three reasons why OChena Design thinks that your business needs a brand. A brand is not only the identity of your business; is how regular people, future clients, and business partners think of your business as a whole. That is why it is so important to have the right identity.


It is usually better not to expect anything from anyone, but we expect stuff from our brands anyway. A person waiting for your business is not uncommon; it is regular for a person to see your logo and think to give your business identity. The importance of a brand is to create a character that makes sense for the business.

For example, if you see a donut, you would be expected to be sweet, right? But what if it is salty?. The point is, you what people to have an idea of what your product or service is before they even consume or request your services. A business without a clear brand is most likely to disappoint its intended target audience. And, in business, disappointing your clients is what eventually will cost failure.

Fulfilling the expectations of your clients is what will distinguish your business from the competition.


We always remember brands because we associate them with identities, such as a business with a person. It is still easier to remember a feeling than a specific day or location, just like it is easier to remember a person’s face and how they make us feel versus a slogan.

People need to remember your business. Having a brand they can identify with will create trust, loyalty, recognition, a reputation, and ultimately revenue.

Your brand identity should always cause an impression on your target audience, thus somehow always relate to your clients. Successful brands make their target audience feel like they are one of them as the identity of the business is a personality that they can identify. Personality creates a feeling of security, which makes people most likely to shop for your product or choose your services over your competition.


In 2020 one of the primary forms to get your business name out there is advertising. It is needed and essential for your business to thrive and grow. That makes the identity of your business essential.

For example, you want to buy a donut, do you go to the shop with a donut logo or the white house with a window???. I realize it my example sounds a little extreme, but we don’t know how people think or perceive the appearance of your business. That is why it is so important to point them in the right direction. And branding does just that.

People need the direction a brand is willing to give to your business identity. Your advertising needs to make sense of your business so that people can remember why they like your business or why they need to try it.


My tip: If you have a business, get a brand with it. Sent us an email to chat or exchange ideas to

You need a brand because you started a business, a business without a brand is an invisible donut, and no one buys invisible donuts. You need an identity that people can trust, recognize, and make you money, and that is the bottom line of business.

By: OChena Design

I am a freelance graphic designer in the area of Greenville, SC, and I enjoy working with small businesses and exchanging ideas with professionals.

For any questions, feel free to drop us an email at

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