Branding

Pasta Project

Pasta Project branding was created for a fast-food-style Italian restaurant that focuses exclusively on pasta. Their mission is to make pasta fast and easy for the community. The brand embodies positivity and showcases the deliciousness of pasta.

With the opening of their first location, Pasta Project hopes to grow into a franchise or chain in the future. The primary goal is to develop a brand that can expand beyond its current size.

OChena Design was hired to establish the branding for the restaurant with an eye toward future growth.

To kick off the project, I began by selecting colors that would best represent the brand. I chose yellow hues to convey a sense of a fast-paced environment while also providing a warm atmosphere, similar to the comforting experience of enjoying pasta. Another key aspect was the ambiance upon entering the restaurant, so I incorporated branding elements that feature relatable images of happy people enjoying pasta. For the design shapes, I opted for forms that evoke pasta and remind customers of Italy or places they associate with eating pasta.

As I moved forward with my project, one of my key objectives was to create a cohesive and unified identity for the Pasta Project. To achieve this, I focused on developing various design styles that would resonate with the overall branding. I meticulously crafted a distinct color palette that not only complements the logo but also enhances the different elements outlined in the branding guidelines. This approach ensures a harmonious visual identity that effectively communicates the essence of the Pasta Project across all platforms and materials.

The final project was a success. It features a harmonious combination of shades of yellow, white, and black. This palette creates a friendly, pasta-focused atmosphere and positions the brand as a promising franchise opportunity.

For more information on projects like Pasta Project branding, contact me at OscarChena3987@gmail.com

Or send me a text message to 864.325.3987