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Oscar Chena design process
At OChena Design, we prioritize understanding our clients’ needs before taking on any project.
Whether we accept a project depends on the client’s needs, their partners, and their target audience.
We don’t discriminate; we accept all projects regardless of their size. However, factors like project volume, deadlines, milestones, and payment issues can influence our decision to accept a project.
It depends on the project goals. For example, if a project needs to be seen in a specific location, the research on that location may take longer.
A project that enters my office will not be left unfinished.
Exceptions can be a client’s unanticipated circumstances that may end the project abruptly.
My creative process to finalize a project such as a logo, website or branding has a lot to do with research. I do a lengthy research before I start the project and I create a scenario where the project that I’m working on has it on personality.
The personality of the project is based on the goals of the final wanted results, the direction of the client, and the research I make.
Great. I approach every project with the mentality that it should be my best work at the moment. However, I don’t discriminate against pre-existing projects.
I believe that success means completing a project and delivering it to the client. I don’t think either the client or I will know if the logo or website will be a great success unless we put in the effort.
So, for me, completing the project is how I measure success.
I critique various projects that I come across online and offer suggestions for improvement. The goal is to create something that is relevant and useful in today’s context.
I generally keep these criticisms to myself as I don’t want to upset anyone.
I like to provide an estimate of the project duration and will include a limit for revisions on the invoice. I charge a rate that I deem appropriate, based on my discretion. If numerous revisions are necessary, I will communicate this to the client.
For minor changes or one or two revisions, it should be manageable to make those adjustments.
I strive to always deliver and complete my projects and will do my best to ensure they are done to the best of my abilities.
I work with local and national businesses, and I am open to working with anyone to get the job done.
From various sources, I once created an entire food menu inspired by a bubble gum wrapper I came across.
On another occasion, I developed a business website based on a family photograph.
Branding Design
“Branding refers to the process of creating a distinct personality, identity, and reputation for a business or organization.”
It depends on the project. For a branding project, the cost can vary between 3k to 10k, depending on the specific business or company.
After reviewing each project, I drafted a contract outlining the schedule. For projects where timing is flexible, I adjust my rates accordingly.
Branding is crucial for your business to stand out and thrive in this competitive market.
1. Recognition: It is essential for a brand to be easily recognizable by its target audience.
2. Trust: The brand must be trustworthy for clients to work with and use a brand.
3. Uniqueness: A brand should have a unique identity, free of conflicting identities.
4. Strong Values: The brand’s values should be stable, representing the company and serving as a complete identity.
When branding your business or company, it’s crucial to first establish a clear identity. This involves understanding your company’s values, mission, and what it represents.
One approach is to think of your company as a person with goals, emotions, and empathy. This allows you to define your company’s personality and use it to develop a brand that connects with your target audience.
Creating a strong brand identity enables your business to be easily recognizable and adaptable while staying true to its values.
The time needed to complete this project will vary depending on its size. I don’t believe in restricting the number of revisions, as I strive to do my best work. Any time spent beyond the proposed project timeline will be billed accordingly.
I enjoy finding brands with distinctive logos that effectively represent their business.
Logo Design
It represents your business’s identity; the message you want your target audience to grasp.
It depends; the logo is the most critical part of a business.
Great logos withstand the test of time, stand out, and contribute to the success of a business. I determine the price based on my assessment of the project.
The minimum price is $500.
Logos can take anywhere from three days to three months to create.
An effective logo should be easily recognizable and should accurately reflect the identity of the business.
The first step in the design process is conducting thorough research.
OChena Design’s research involves understanding the target audience and where the design will be displayed, among other factors.
This is followed by sketching, creating renditions, making changes, and then finalizing the design.
Once the design is finalized, I will proceed with packaging and send the necessary files to both the printers and clients.
The logo must be completed before packaging. Any additional time constraints and revisions will be reflected in the invoice as necessary.
To represent the brand, business, company, startup, or charity.
If you want people to recognize you or your business, then the answer is yes.
An unattractive logo may not be suitable depending on its intended use, and a redesign may be necessary.
Web Design
I’m a skilled freelancer specializing in creating professional websites for clients using only Squarespace or WordPress.
Depending on the size and use of the website, the cost can start from $700.
Additionally, there is an annual subscription with the website builder, such as Squarespace or WordPress.
For a regular showcase website, the timeline is typically 1 to 3 weeks, depending on the size.
If your brand, business, company, startup, or charity needs an online presence, then the answer is yes.
Yes, I will provide all the necessary credentials for my clients to make changes to the website.
I provide a website mockup for approval before starting the work, ensuring an accurate timeline.
If needed, these changes can be made for a fee.
“A website must not only look good, but also function well and serve its purpose effectively.”
General
“Design refers to the process of creating professional visual communications.”
As long as necessary: “I can provide a schedule once the project requirements are clear.”
Posters
I do, mainly for fun. But I like designing posters for events. Check out my posters and some fun projects here – FUN PROJECTS –
I determine pricing based on my experience as a designer, the client’s needs, the target audience, the business requirements, and the project specifications.
I schedule my daily, weekly, and monthly tasks, ensuring that I allocate enough time for each project.
I will never take on a project for which I don’t have enough time.
“I am committed to completing projects to the best of my ability. This might involve additional revisions or time, but I will always strive to finish the project. If the number of revisions becomes excessive, I may need to charge extra and will communicate this to the client beforehand.”
Just me, Oscar Chena. Sometimes, I subcontract web designers, graphic designers, marketers, and more for specific projects.
Depending on the schedule and milestones, I include the cost of travel in the contract or invoice for out-of-town projects.
Policies
OChena Design retains intellectual property rights for client designs. But all the logo files belong to the client/s.
Absolutely, this will be included in the invoice for an additional fee upon request.
OChena Design accepts payments online. Zelle to OscarChena3987@gmail.com, Apple Pay to (864) 325-3987, and most card companies.
Zelle, Apple Pay, and most card companies.
Yes, as intellectual property
