Branding

Lucky Kitty Hospitality

Lucky Kitty Hospitality is a consulting company based in Greenville, South Carolina, focused on educating and supporting businesses within the hospitality industry. From bars and restaurants to event services and more, Lucky Kitty aims to provide fresh, engaging solutions that improve operations and enhance customer experience. In addition to consulting, the team also participates in event planning and creative projects that reimagine how we think about hospitality.

As a new venture, Lucky Kitty Hospitality needed branding that was not only clean and legible but also memorable and meaningful—especially for bar owners and bartenders, their core audience. Since business cards and materials would often be viewed in dimly lit bar environments, the design needed to stand out visually while also resonating with industry professionals.

That’s where OChena Design came in.

The goal of the branding project was to develop a unique and recognizable identity that reflects both the consulting focus of the business and the playful spirit of the “lucky kitty” icon. The lucky cat serves as a symbolic nod to the unexpected path that led the team into the consulting world—and represents a blend of charm, luck, and hard-earned experience.

The design process began with in-depth research on existing Lucky Cat styles and symbolism. Traditionally, the coin in the cat’s paw holds cultural significance, so we customized it by replacing the coin’s content with the word “Cheers” in Japanese—an appropriate tribute to the bar industry. We also added a personal touch by incorporating the letter “B” on the kitty’s necklace, tying it back to the brand’s identity.

In terms of color palette, the final design incorporates:

Red, symbolizing challenges and perseverance,

Blue, representing optimism and success,

A dark brown for grounded professionalism,

And a light contrasting tone to bring visual clarity and balance.

The result? A bold, eye-catching brand that looks great across merchandise, business cards, websites, and more. It’s clean, distinctive, and speaks directly to the bar and restaurant community in a way that feels both personal and professional.

For more information on projects like Lucky Kitty Hospitality branding, contact me at OscarChena3987@gmail.com

Or send me a text message to 864.325.3987