Bar Branding in Greenville, SC – The Lucky Kitty Project
Lucky Kitty is a bold hospitality consulting brand based in Greenville, South Carolina. They focus on bars, restaurants, and service-driven businesses looking to improve operations and elevate their presence in the hospitality industry.
When they approached OChena Design, they needed a complete brand identity. The look had to be clean, legible, and instantly recognizable—especially in low-light bar environments. In addition, the brand needed to communicate professionalism while still feeling fun and approachable.
Branding Strategy & Visual Direction
Our first step was a deep discovery session with the Lucky Kitty team. During this meeting, we discussed their goals, their target audience, and what sets them apart in the consulting world.
Key goals included:
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Creating a visual identity that resonates with bar and restaurant owners
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Making sure the brand could be seen clearly in dark settings
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Designing assets that could adapt across print, web, and social media
We began by developing a typography-first logo paired with a unique cat symbol that felt confident and cool. As a result, the final mark became a flexible visual cue for business cards, menus, signage, and digital promotions.
Hospitality Branding That Works
Because of its modular design system, Lucky Kitty’s brand adapts seamlessly to various contexts. Whether it’s used in a dark bar or in a daytime presentation, it holds up. The logo is both scalable and memorable.
In addition to design, we offered strategic guidance on how to roll out the brand across all touchpoints—from events and consulting pitches to client-facing print materials.
Looking for Branding in Greenville, SC?
If you’re building a hospitality business in the Upstate, your brand should speak before you do. We specialize in bar branding, restaurant identity, and hospitality design that reflects your story and goals.
For more information on projects like Lucky Kitty Hospitality branding, contact me at OscarChena3987@gmail.com
Or send me a text message to 864.325.3987
