Starting a Small Business?
Learn the key steps and tips to create a brand that sets you apart from the start.
Happy businesses branded by OChena Design
Here are the next steps for branding your new business
1. Identify Your Business
Start by clearly defining what your business does, who it serves, and what it stands for — then write it down.
This step gives you the clarity needed to shape your brand’s direction and helps customers, partners, and anyone interacting with your business understand exactly what you represent.
2. Create Brand Guidelines
Decide how your brand should look, sound, and feel across all platforms and materials.
Your guidelines will cover things like logo use, colors, fonts, tone of voice, and image style. Consistency is key — the more consistent your branding, the easier it is for people to recognize and remember you.
3. Develop Branding Materials
Gather the materials you’ll need to present your brand professionally, both online and offline.
This can include business cards, flyers, t-shirts, and other print items, as well as digital assets like social media graphics, email templates, and online signatures. These materials help make your brand visible and memorable wherever people encounter it.
