Mexican restaurant Branding for Buena Suerte Mexican restaurant - Logo, logotype, and sub logos

Branding

Buena Suerte

Mexican Restaurant Branding – Buena Suerte

Custom Logo & Brand Identity for a Modern Mexican Restaurant in Greenville, SC

At OChena Design, we specialize in Mexican restaurant branding for businesses in Greenville, SC—starting with strategy and ending with standout visuals

Project Goals: Branding with a Cultural Edge

The goal was to create a visual identity that combined Mexican nostalgia with a Chicago-style modern edge. The restaurant wanted something bold and memorable—something that reflected both tradition and attitude.

Creative Direction: Merging Two Worlds

We started with visual research into vintage Mexican signage, color palettes, and iconography. At the same time, we drew inspiration from urban branding in Chicago to create a contrast that feels authentic but still unique.

Key creative themes:

Nostalgic fonts with bold accents
Warm, earthy colors with modern black/white contrasts
Hand-drawn illustrations with urban layout balance

Mexican restaurant Branding assets for Buena Suerte Mexican restaurant design - colors, fonts, and project scope

Logo Design & Visual Elements

The logo was crafted to reflect both the culinary culture and the restaurant’s personality. Strong typography, customized lettering, and symbolic touches helped make the branding instantly recognizable.

We also designed a full brand package, including:

Primary & secondary logos
Typography pairings
Color system
Social media templates
Packaging and menu mockups

Why Greenville Restaurants Choose OChena Design

Located in Greenville, SC, OChena Design helps restaurants build complete brand identities—from logos to menus to signage. We offer custom branding tailored to local businesses that want to stand out in a competitive market.

Whether you’re launching a new food concept or rebranding an existing restaurant, we provide design that’s bold, clear, and built to connect with your audience.

Mexican restaurant Branding for Buena Suerte Mexican restaurant - paper bag, and t-shirts Buena Suerte - Pictures of the restaurant tide the brand together Buena Suerte - pictures of tacos, taco and mexican food Buena Suerte - branded pictures of mexican food, tacos, tequila, mezcal

Results: A Brand That Tells a Story

Buena Suerte now has a brand that speaks directly to its target customer: young, culturally connected food lovers who appreciate bold flavors and strong aesthetics. The visuals are consistent across all platforms—helping build trust and loyalty.

Looking for Restaurant Branding in Greenville, SC?

For more information on projects like Buena Suerte, check out FAQ contact me at OscarChena3987@gmail.com

Or send me a text message to 864.325.3987